Insights
Short, practical reading for shops that sell through Messenger, Instagram and WhatsApp. No theory: things you can change this week.
Most shops measure their ads and ignore the conversation that follows. That is where the customer decides.
Keep reading →A refused parcel costs the shop two courier trips and a week of stock. Most refusals are preventable, and the pattern is visible in the orders.
Keep reading →Most chat mistakes trace back to the product list. Here is what a complete one looks like, whether a person or an AI employee is answering.
Keep reading →Each channel brings a different customer and a different kind of conversation. The answer is usually all three, each used for what it does best.
Keep reading →A short demo on your catalogue, with your prices and your delivery fees.
